Waldorf Astoria | Development Marketing Group | Property Pro Partners

WA Sacred Valley | DMG + PPP

Inversiones Samana

DEVELOPMENT MARKETING GROUP | PROPERTY PRO PARTNERS | CONFIDENTIAL

The First Branded Residences in Peru.

Thirty-two Waldorf Astoria villas in the Sacred Valley, at the gateway to Machu Picchu. One team to market them and sell them out.

Read summary Full proposal

Prepared for Inversiones Samana. Attn: Felipe Barreda, CFO

June 2026 | Confidential

01 / The Opportunity

A rare asset as the valley finds a new audience.

These are the first internationally branded residences in Peru. Thirty-two villas at the gateway to Machu Picchu, timed with direct global access when Chinchero International Airport opens in mid-2028. Early buyers arrive before the market does.

No internationally branded residential product exists in Cusco or the Sacred Valley as of June 2026 (Hilton development pipeline and PPP market review).

Scarcity

Thirty-two villas. The only branded villa product in the Sacred Valley.

Heritage

Waldorf Astoria at the threshold of Machu Picchu. A story this market has never had.

Catalyst

Chinchero airport, opening mid-2028, changes how the world reaches the valley.

villas

$0.0M

sellout

~$0.0M

pre-closing cash

branded villa comp in the valley

<Indicative> Financial figures are indicative, pending final Hilton rental terms.

02 / How We Are Structured

Two arms, one team. One record for every lead.

Marketing and sales stay separate so each side can be held to account. They share one data layer, so nothing falls through between them.

Marketing

Development Marketing Group (DMG)

Owns Demand: brand, website, sales gallery, content, social, ads, PR

Terms 1% marketing budget plus 0.5% reserve

Sales

Property Pro Partners (PPP)

Owns Conversion and close: exclusive mandate, AI desk, CRM, co-broker network

Terms 6% of final sales price

One funnel, one data record

We run the full path from first impression to signed contract. Not a creative agency, not a media shop, not a listing office.

Start with DMG to build the launch, add the full PPP sales mandate when you are ready, or engage both from day one.

03 / The Platform Stack

Three systems we own and operate. Not rented.

Built in-house, they keep response fast, costs lower per sale, and every buyer conversation in one place.

Tykuno

Tykuno: conversation and CRM

Replies by text, email, and WhatsApp in under a minute, in english, spanish, portuguese, and french, around the clock. It is also the CRM: every lead, every touch, logged for the full sales cycle. SOC 2 compliant. Encrypted. Opt-in only.

tykuno.ai

Reali

Reali: lead intelligence

Adds context to each inquiry so the team knows who they are speaking with before the first human reply. Prioritizes the serious buyer. Tracks where leads came from.

PPP

PPP: the desk that closes

The licensed sales team that takes a qualified lead to reservation and closing. Tykuno and Reali let a small desk work at scale.

Platform in production

Tykuno and Reali on live mandates.

Tykuno · Conversation desk

WhatsApp · Elena V. · Miami

Live

Tykuno CRM and conversation desk

Patient follow up that reads like a real person. Replies land in one CRM with full context for the sales desk.

Reali · Lead intelligence

Live enrichment before first human reply

Scanning

Elena V.

Meta · Miami

Priority

score

Source

Every service sits on one funnel.

DMG fills the top. PPP closes at the bottom. Tykuno and Reali carry the handoff in between.

DMG

Awareness

In play: PR, ads, content, social
Goal: Reach the right buyer

05 / The Sales Gallery

Sell villas three years before they exist.

Buyers commit long before delivery, to homes that are not built yet. Photoreal renders and a dedicated gallery let them see the product, trust it, and choose a villa from Miami, Lima, or anywhere else.

Architectural set for Waldorf Astoria Sacred Valley.

Architectural render

Architectural render 1 of 10

Valley and masterplan

Context views of the resort and the Sacred Valley, on a phone, a laptop, or a gallery screen.

Villa by villa

Each type shown in elevation and plan: terraces, massing, and view lines from the architectural set.

Phased release

Collateral tied to the four release phases so price steps and remaining inventory stay clear.

Leads captured

Interest on the site and in the gallery flows into Reali and Tykuno for follow-up.

Live websites

Sites we run today, not mockups.

Eden, Lev, and Briskel Pointe are live PPP/DMG launches. Each ties a sales gallery, lead capture, and Tykuno handoff into one experience.

Aventura, Florida

Eden Residences

32-unit boutique. EN · ES · PT · FR, gallery, and private preview flow.

Visit site

Aventura, Florida

Lev at Aventura

Sister tower to Eden. Shared Growin Group launch playbook.

Visit site

Boca Raton, Florida

Briskel Pointe

Interactive Visualweb gallery and phased townhome release.

Visit site

Hilton LXR, Costa Rica

Maravé

Active Hilton branded-residence mandate. Closest comp to Cusco.

Visit site

06 / Marketing Services

Six services, one site, one data layer.

The most important off-plan tool on this page. Renders buyers can study before they fly to Peru.

Source markets

<Indicative> Demand focus percentages illustrative.

US & CanadaPrimary
Meta prospecting + Google intent
Lima (Peru UHNW)Secondary
Meta + Spanish-language
LatAm (CL/BR/CO)Tail
Meta · Spanish and Portuguese
Spain / EuropeOpportunistic
Meta + Google · French track

07 / The Sales Engine

One team owns the sell-out.

The exclusive desk

PPP holds the mandate. One counterparty, not one of many brokers. Multilingual staff (EN · ES · PT · FR · RU) across time zones. Tykuno qualifies, Reali informs, people close.

Miami gallery first, Lima if you want it

Miami is the primary digital gallery: renders and this site on a large screen so a buyer can tour every villa without flying to Peru. Lima can be added for the Peru buyer. You fund the space; we train and staff it.

Co-broker network

Luxury brokers in Miami, Lima, Madrid, and key LatAm cities are enrolled, vetted, and managed through Tykuno. You work only with PPP.

For a comparable Hilton mandate, we built a deduplicated network of 159 vetted broker contacts.

Unit mix

Entry

Qty 1

Interior: 2,680 sqft
Bed / Bath: 4 / 5
$/sqft: $620
Delivered: ~$1.66M

Entry

Qty 1

Interior: 3,003 sqft
Bed / Bath: 4 / 5
$/sqft: $625
Delivered: ~$1.88M

Core

Qty 10

Interior: 4,903 sqft
Bed / Bath: 5 / 7
$/sqft: $620
Delivered: ~$3.04M

Core

Qty 2

Interior: 5,068 sqft
Bed / Bath: 4 / 6
$/sqft: $665
Delivered: ~$3.37M

Core

Qty 3

Interior: 5,099 sqft
Bed / Bath: 4 / 6
$/sqft: $650
Delivered: ~$3.31M

Core

Qty 4

Interior: 5,954 sqft
Bed / Bath: 5 / 7
$/sqft: $630
Delivered: ~$3.75M

Core

Qty 4

Interior: 4,918 sqft
Bed / Bath: 4 / 6
$/sqft: $630
Delivered: ~$3.1M

Core

Qty 7

Interior: 6,841 sqft
Bed / Bath: 5 / 7
$/sqft: $620
Delivered: ~$4.24M

Type	Tier	Qty	Interior	Bed / Bath	Stories	$/sqft	$/villa
X1	Entry	1	2,680	4 / 5	2	$620	~$1.66M
X2	Entry	1	3,003	4 / 5	2	$625	~$1.88M
O5	Core	10	4,903	5 / 7	3	$620	~$3.04M
I4	Core	2	5,068	4 / 6	2	$665	~$3.37M
L4	Core	3	5,099	4 / 6	2	$650	~$3.31M
L5	Core	4	5,954	5 / 7	2	$630	~$3.75M
H4	Core	4	4,918	4 / 6	2	$630	~$3.1M
H5	Core	7	6,841	5 / 7	3	$620	~$4.24M
Total		32				~$620 delivered

Broker tools

Portals co-brokers actually use.

Vetted brokers get enrollment, inventory, and commission visibility through PPP-built tools, not a PDF price sheet.

PPP · Co-broker portal

Live

Step 1

Broker enrollment

Meridian Luxury · Miami

Brokerage

Meridian Luxury Realty

License

FL · BK4419021

Primary market

Miami · Lima

Co-broker enrollment portal

NDA, inventory, and reservation workflow in one login. Every action logs to Tykuno.

Live inventory · Phase map

Sacred Valley · 32 villas

Remaining

Phase 1 · Founders

$453/sqft · 8 units

Soft launch · 8 villas

12345678

Phase 1 open — live availability for co-brokers

Live inventory and phase map

Remaining units, release phase, and price ladder stay current for the external network.

Cusco-specific broker tools are scoped at engagement. Samples above are from active Florida and Hilton mandates.

08 / The Numbers

A priced, phased sell-out that funds itself.

$0/sqft

delivered anchor

~$0.0M

sellout

~$0.0M

collected before first closing

Price ladder

Founders (Phase 1)$453/sqft

Blended realised rate$534/sqft

Delivery anchor$620/sqft

Early buyers take more risk and pay less. Price steps up toward $620 at delivery. A 2026 buyer should not pay what a 2028 buyer pays.

Absorption curve

<Indicative> Shape illustrative to phased release plan.

Thirty-two villas across roughly ten quarters. More than 85% sold by delivery.

Pre-closing cash

~$46.7M

~$46.7M, roughly half the sellout, collected in staged deposits before the first closing.

Owner-income scenario

ADR / Occ	33%	40%	45%
$3,000
$3,500
$4,000
$4,500

Selected scenario

ADR $3,500, occupancy 40%

Gross rental revenue: $511,000
Owner distribution (37.5%): $191,625
Less carry ($73,911/yr): $117,714
Net yield: 3.6%
Value at 8% cap: $1,471,425

These are lifestyle and brand homes, not yield products. Net yield tops out near 4.4%. We show income to set a floor, not to market the project.

09 / Where $620 Sits

A Waldorf villa in Peru, priced under finished Caribbean product in a mature market.

<Indicative> All comps are asking prices on unsold inventory.

Gold bar: Waldorf Cusco target at $620/sqft

Resale and discounted Aman benchmarks cluster near $600 to $650 per square foot. Casa de Campo finished villas ask $700 to $850 in a more established market. At $620 we sit in the middle of the band with room to defend the number. All comps are asking prices on unsold stock.

10 / What It Costs You

One sales fee. One clear marketing budget.

Sales

6% of final sales price

5% when you supply the lead

Marketing

1% of sellout, all-in

developer budget, not our fee

Term

30-month exclusive mandate

leads are yours when the term ends

The marketing budget sits under the usual 1.5% to 2% market range and includes pass-through ad spend. The sales fee covers the full sales operation, including co-broker pay, which we absorb.

Where the 1% goes

<Indicative> The 1% (~$1M) is the developer's marketing budget, not our fee.

54% Paid media (Google + Meta ad spend)

Over half the budget is ad spend toward your own reach. PPP/DMG does not keep it.

Tykuno is a separate platform license, billed and owned apart from PPP's sales fee.

+ $0.5M reserve, drawn only as needed.

Your capital is treated like our own. Every marketing dollar is held to cost per qualified lead and reservations, not vanity.

11 / Launch Timeline

Built around four releases and the airport opening.

Pre-launch, 2026 H2

Sales release: Brand and website approved; NDA list
Active work: Site and sales gallery, content, Tykuno and Reali setup, PR prep, Miami gallery

Soft launch, 2026 H2 to 2027 Q1

Sales release: Phase 1 Founders, 8 villas
Active work: Site live, paid media, PR wave, Tykuno live, co-brokers activated

Build, 2027

Sales release: Phase 2 Build, 10 villas
Active work: Construction content, co-broker scale-up, ads and social, optional Lima office

Catalyst, 2028

Sales release: Phase 3 Catalyst, 8 villas
Active work: Airport PR, price step-up, heavier media

Delivery, 2029

Sales release: Phase 4 Delivery, 6 villas
Active work: Handover events, owner referrals, resale narrative

Phase / window	Sales release	Active across DMG + PPP
Pre-launch, 2026 H2	Brand and website approved; NDA list	Site and sales gallery, content, Tykuno and Reali setup, PR prep, Miami gallery
Soft launch, 2026 H2 to 2027 Q1	Phase 1 Founders, 8 villas	Site live, paid media, PR wave, Tykuno live, co-brokers activated
Build, 2027	Phase 2 Build, 10 villas	Construction content, co-broker scale-up, ads and social, optional Lima office
Catalyst, 2028	Phase 3 Catalyst, 8 villas	Airport PR, price step-up, heavier media
Delivery, 2029	Phase 4 Delivery, 6 villas	Handover events, owner referrals, resale narrative

Reporting transparency

What you see every week.

No black box. Andy's daily sales report and Tykuno pipeline stats are the same numbers Brandon sees.

Daily sales report

Wed · Jun 3, 2026

Andy · morning digest · same numbers Brandon sees

New leads

+3 vs yesterday

Gallery sessions

4.2 min avg

Reservations

O5-04 · Phase 1

Co-broker

2 new referrals

Overnight activity

07:12Reservation loggedVilla O5-04 · Meridian Luxury · $3.04M
08:45Gallery sessionElena V. · Miami · 6m 12s on masterplan
09:30Co-broker activityCarlos M. · Lima · 3 inventory views
10:05Pipeline moveJames R. · NYC · Qualified → Priority

Daily sales report (Andy)

Reservations, pipeline movement, and co-broker activity. One email, every morning.

Tykuno · Weekly stats

May 27 – Jun 2 · CRM + channels

Live

Leads this week

Speed to lead

Qualified

Leads by channel

Meta45 · 52%
Google21 · 24%
Co-broker14 · 16%
Direct6 · 8%

Languages

ENESPTFRRU

7-day volume

Tykuno weekly stats

Lead volume, speed-to-lead, qualification rate, and conversion by channel.

Cadence below carries into the Cusco mandate unchanged.

Source	Cadence	Content
Tykuno (leads and CRM)	Weekly	Volume, qualification, pipeline, conversion
Advertising	Weekly	Spend, cost per lead, channels
Sales team	Weekly	Pipeline, reservations, pace vs plan
PR	Every two weeks	Coverage and upcoming moments
Brandon Talalaevsky	Direct access	Principal broker, any time

12 / Selected Work

This is current work, not a brochure promise.

Hilton LXR, Costa Rica

Maravé

Active Hilton LXR mandate: creative, website, and sales run by PPP today.

View project

Hilton LXR branded residence mandate, Maravé, Costa Rica
Florida launches with 20% to 30% reserved in the first sales window
High price-per-foot waterfront and new-development work
Additional Hilton and luxury mandates under NDA

13 / Why This Partnership

One partner. Two arms. End to end.

Marketing and sales under one roof, with separate accountability and one shared record for every lead.

Tykuno and Reali are ours, not licensed in. Fast reply, lower cost per sale, full ownership of buyer data.

Active Hilton branded-residence experience. We know Waldorf standards and this buyer.

Multilingual reach (english, spanish, portuguese, french, and russian), regional relationships, and an optional Lima desk.

1% marketing budget and 6% sales (5% on your leads), spent as if it were our balance sheet.

Start with marketing only, or sign both arms from the start.

Speak with Brandon

Brandon Talalaevsky

Principal Broker and Head of Sales

Brandon@PropertyProPartners.com (786) 859-2628

FL Brokerage License CQ1069862

Broker tool samples and Cusco-specific portals are built at engagement.